Heineken Italy Activation Milan AC Real Madrid

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On the night of the October 21st the Real Madrid played Champions League match against AC Milan.
Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldnt say no and had to go to the classical concert.


ybanez says:

como se chama a primeira canção

Navruz Khotamov says:

what's the music at the end? Thanks

Diegomz403 says:

como se llama la cancion del comeinzo? 

Zeki içoğlu says:

Efes'in taklit yapımından gelenler

Hank Moody says:

look see it please youtube.com/watch?feature=player_embedded&v=HG9vFwcUIRA

Alessandra1190 says:

@wAv3 it's not publicity, it's a marketing campaign called "viral marketing" 😀

GlalaxyHigh says:


Quid Pro Quo says:

@Twonkybot yes they did:)

Twonkybot says:

I hope they served free beer as well ….

Vegard Klaus says:

Haha, brilliant!

Marian Hanza says:

That was very unique!

Jay P says:

no body's a real victim in this cool devious plot. I mean, students don't wanna study, girlfriends want to hang out with their boyfriends, and employees always want breaks.
Besides, Heineken did skysports a huge favor by dragging over 1.5 million people to watch. say what you will, it was a win win situation for everybody.

guardofrr says:

@wAv3 Lulz wrong person i ment bucurvictor

wAv3 says:

@guardofrr GTFO, read again what i posted, then write your comment again.
Please use your brain before posting.

guardofrr says:

@wAv3 GTFO, dont you know how much they pay for those lill atrists, theater and movie? Not even a milliion. Use your brains instate of your intuition. Besides they also get the entrance money.

wAv3 says:

@bucurvictor That is cheap. Do you know what Nike or Addidas are paying for their spots ?
XX Millions

wAv3 says:

@andreipaul for the company cheap equals to brilliant (If they can achieve the same effect)

River Flow says:

@wAv3 its called marketing …

Jewelbox19 says:

@Criegerrovad it's "Right here, right now" by Fatboy Slim

Criegerrovad says:

hey what's the name of the song at the end of the video? Thank you

Andrei Paul says:

@wAv3 cheap you say? I`d say really brilliant rather than cheap.
There are some things money can`t buy.

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